“You are not what you think you are, but what you think, you are.”

Brian Tracy

“Every minute spent in planning saves ten to twelve minutes in execution.”

Brian Tracy

“As Pat Riley, the basketball coach, said, "Anytime you stop striving to get better, you're bound to get worse.”

Brian Tracy

“What is the most important and valuable work that you do, in any field or profession? It’s thinking!”

Brian Tracy

“Your decision to be, have and do something out of ordinary entails facing  difficulties that are out of the ordinary as well. Sometimes your greatest asset is  simply your ability to stay with it longer than anyone else.”

Brian Tracy

“Know What You Believe What are your values today with regard to your work and your career? Do you believe in the values of integrity, hard work, dependability, creativity, cooperation, initiative, ambition, and getting along well with people? People who live these values in their work are vastly more successful and more highly esteemed than people who do not. What are your values with regard to your family? Do you believe in the importance of unconditional love, continuous encouragement and reinforcement, patience, forgiveness, generosity, warmth, and attentiveness? People who practice these values consistently with the important people in their lives are much happier than people who do not. What are your values with regard to money and financial success? Do you believe in the importance of honesty, industry, thrift, frugality, education, excellent performance, quality, and persistence? People who practice these values are far more successful in their financial lives than those who do not, and they achieve their financial goals far faster as well. What about your health? Do you believe in the importance of self-discipline, self-mastery, and self-control with regard to diet, exercise, and rest? Do you set high standards for health and fitness and then work every day to live up to those standards? People who practice these values live longer, healthier lives than people who do not.”

Brian Tracy

“The law of increasing returns says that the more you focus on doing the few things that represent the most valuable use of your time, the better you become at those activities and the less time it takes you to accomplish each one.”

Brian Tracy

“Whenever you have a problem, take a few minutes to meditate. You’ll be amazed at the renewed clarity that you’ll bring to the issue.”

Brian Tracy

“Awareness is the starting point of every quest and the outcome of every journey.”

Brian Tracy

“Develop the winning edge; small differences in your performance can lead to large differences in your results.”

Brian Tracy

“If the first thing you do when you wake up in the morning is eat a live frog, then nothing worse can happen for the rest of the day!" Brian Tracy says that your "frog" should be the most difficult item on your things-to-do list, the one you're most likely to procrastinate on; because, if you eat that first, it'll give you energy and momentum for the rest of the day. But, if you don't...if you let him sit there on the plate and stare at you while you do a hundred unimportant things, it can drain your energy and you won't even know it.”

Brian Tracy

“The Law of Forced Efficiency says, “There is never enough time to do everything, but there is always enough time to do the most important things.”

Brian Tracy

“There's only one direction you can coast.”

Brian Tracy

“To earn more, you must learn more.”

Brian Tracy

“Your subject should always answer the question “What is the problem to be solved?” or “What is the job to be done?” A”

Brian Tracy


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